Irene Ezratty-Farhi owns and manages the firm. She has been passionate with Branding and Trademarks for more than 10 years.

Irene was born in Paris, France and has been living in Israel for more than 25 years. 

After having obtained her LL.M. in International Private Law at the University of Paris 1, Pantheon-Sorbonne, Irene practiced in Paris as Deputy Counsel at the Secretariat of the International Court of Arbitration of the International Chamber of Commerce (ICC). In 1993 she emigrated to Israel, where she completed her legal traineeship in a large law firm specialized in commercial law and was admitted at the Israel Bar Association in 1995.

Irene practiced in various aspects of commercial law in Israel, before specializing in Intellectual Property lawShe has acquired her extensive experience in the largest and most prominent Israeli law firms in this field and is an expert in branding strategy and international trademark protection.

Irene is fluent in Hebrew, English and French.


- INTA (International Trademark Association)
- Intellectual Property Committee of the Israeli Bar Association
- Consultant in Intellectual Property at the Israel Export Institute
- Licensed as a Notary in Israel